What is the importance of SEO for small businesses
If you want to stay ahead of your competitors, then you have to know everything about SEO for small business.
Recently, a lot of online marketers use SEO as a key tactic because it helps to increase leads and website traffic.
Most small business owners today are using rich content, blogs, images, responsive web design and videos to grab the attention of their potential customers.
As a small business owner, you should also understand the importance of SEO for the success of your business.
Here are 8 major reasons for a good SEO strategy:
1- Increase your Organic search
Organic search is very important for the small business owners. If you are unable to generate organic leads, it will be hard for you to show international customers that your products are reliable. With the help of SEO, you can increase your organic search. It will help you use the links and keywords to maintain the higher search engine ranking, while prospective customers are searching for the products and services you offer.
2- Improve credibility and trust
The biggest benefit of SEO is that it will increase the credibility of your business. With online marketing gaining the trust of customers is the toughest job. Most people only trust and click the websites that are on the first page of search engine results. Using SEO when you market your business online will help maintain your 1st page ranking, and it will become easier for you to gain the trust of your prospects and generate more leads.
3- A better User experience
The use of the internet is rapidly increasing among all devices and populations. A major shift occurred at the end of 2017. The usage of smartphones outranked the usage of the desktop for the first time. Surprisingly, most of the older population now online uses their smartphones. It shows that most people are using the internet on a variety of available devices. It means that if you are not paying attention to user experience, it is time to update your website. Here are a few stats that show why improving user experience is very important.
- In 2018, 55.1% of the global population used the internet, a 7% increase from 2017.
- Every second 65, 268 searches on Google are performed
- An average online searcher will perform 3.4 searches everyday
- In 2018, 52.2% of the website traffic was generated through smartphones
- 75% of the mobile phone users like to search first
- 2 out of 3 people of age 65 and before like to search online
Considering these stats if your business will not improve your user experience you will not be able to generate the leads that you want.
4- Increase engagement and conversion rate
Increasing the engagement and conversion rate is the biggest issue online marketers have to deal with. SEO is not all about keywords. It will help you to increase the loading speed and add more interactive content and pictures on your website and blogs that will make your visitors spend more time on your website. As a result, your conversion rate will increase.
5- Helps you target the right customers
Targeting the right customers is very important for the small business owners, but especially for online business owners in order to succeed. Using SEO,marketers can easily target the potential customers who will surely invest in the business. SEO will help you analyze the behavior of people towards your business that will make it easier for you to understand what is your target market. It means you will not have to waste your time and money on the customers who are not related to our business. This helps you in acquiring qualified customers and leads.
6- A long-term solution
SEO is here to stay. All you have to do is upgrade the SEO of your website according to the changing rules and regulations. Over time you will be able to stay ahead of your competitors. As you manage and upgrade SEO of your business on regular basis, it will get easier for you to maintain your top ranking in searches.
7- Cost effective strategy
SEO is the most cost-effective strategy that small business owners and marketers can use. All you have to do is launch a blog where you can share content related to your products and services with all the useful information that your customers need. You will not have to pay a huge price for the services.
8- Stay on the first page of search engine
In the world of SEO, it is not a secret that if you are not on the first page, it means you are not using SEO properly. A recent search has proved that 40% of all the click throughs are the first 3 results on the search engine. However, 30% of the results of page 1 and 2 are not even clicked most of the times. It means that if you are not on the 1st page, you should be. Many times when the user types a search query, they are unable to find what they looking for, which is amazing today.
That is why it is important to understand the search behavior of your target customers and plan SEO of your business accordingly. It will rapidly increase your local search results. It is very beneficial for online businesses and marketers to achieve a high ranking.
A few things you need to consider to achieve the 1st-page ranking are.
- In a search query commonly 3 words are used, which means most of your keywords should have 3 to 4 words.
- Over the past few years 80% of the growth has been mastered by the top smartphone searches, so your website should have responsive web design.
- On Google maps, more than 300 million photos were shared, which means you need to add more pictures in the content you are sharing.
You should plan the SEO for your online business strategically. The most important thing you have to keep in mind is what your customers are looking for. That is the only way you will be able to target the potential customers. If you are unable to manage the SEO for your business, you should either learn all you can yourself, or find a SEO expert to assist.
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